Steinhauer's lager identity & packaging
Steinhauer's lager identity & packaging
Steinhauer's lager identity & packaging
Steinhauer's lager identity & packaging
project image

Steinhauer's lager identity & packaging

Spirits & Wine company, which has nine liquor stores and an online store, in cooperation with Valmiermuižas alus, wanted to create a contemporary craft beer that would be the hop falvoured lager-type beer on the market, which would be sold only in Spirits & Wine stores.

Project Task

Main task was to create a product packaging design so that it could compete with the existing offer and appeal to the target audience. Packaging design was inspired by the stylistics of American spirits, which visually appeals to the product's target audience and combines it with the time spent in America by the Latvian businessman Jānis Šteinhauers (1705-1779), the bearer of the inspiration for the developed brand name. Also, the elements included in the design include references to nautical instruments, as the roots of this brand can be found in Andrejosta.

In honor of its unique packaging, Steinhauer's won the prestigious @reddotaward_productdesign Dot 2023 award in the discipline @reddot_communicationdesign in 2023.