Laima confectionary identity & packaging
Laima confectionary identity & packaging
Laima confectionary identity & packaging
Laima confectionary identity & packaging
Laima confectionary identity & packaging
Laima confectionary identity & packaging
Laima confectionary identity & packaging
Laima confectionary identity & packaging
Laima confectionary identity & packaging
Laima confectionary identity & packaging
Laima confectionary identity & packaging

Laima confectionary identity & packaging

Laima is the most recognizable brand of sweets in Latvia, which combines the history of the entire Latvian sweets industry for more than a century. Currently, the product portfolio of Laima includes more than 2OO different products available in Latvia and abroad. Laima products can be bought in 13 countries of the world. Today Laima is a part of global Orkla Group still keeping its unique taste characteristics prepared according to traditional recipes and with inherited skills, supplementing them with modern production technologies and methods.

Project Task

Laima is a modern company, but as a brand it has a huge amount of history. Its products have a very diverse audience, as they appeal to both the younger generation and people who were children a century ago, who have the fondest memories of those times. The brand has a lot of nostalgia when everything was better and healthier. Taking this into account, we continued to build the brand based on its beginnings, creating a modern and attractive visual language both in brand materials and packaging design.

Project Components

  • Logo
  • Identity
  • Design System
  • Packaging
  • Web